Blog·
When dealer group chats outgrow WhatsApp
Watch dealers run inventory and sales inside WhatsApp, Telegram, and Facebook groups. Here is what we replaced that with for Chat Watches.
A dealer group is fast until it is the only record of a watch. The photo, the price, and the buyer live in three different threads, and nobody can say what is still in stock without scrolling.
What we kept, and what we moved
Chat Watches keeps the conversation. It drops the idea that the conversation is the database. Structured chats replace the WhatsApp, Telegram, and Facebook groups. Inventory, purchases, sales, and repairs sit next to those chats. Auctions, a marketplace, and seller stores are in the same product. A dealer website on their own subdomain is still coming.
The longer write-up is the Chat Watches case study. The product itself is at chatwatches.com.